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How Adidas and ThredUp are prolonging the life of shoes and apparel
Shoemaker Adidas is launching its Choose to Give Back program that lets
people send used products — apparel, accessories and sports gear such
as running shoes and soccer jerseys — from any brand back to the
company to be reused or resold on an online marketplace. The program
will be supported by ThredUp’s Resale-as-a-Service (RaaS) platform and
expertise.
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