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Now this “mobile  rst” mindset is being duplicated by China’s Asian neighbours, including Indonesia, South Korea and Thailand. Governments and consumers in developing economies are turning to the mobile device to establish digital connectivity, because of the cheaper network investment and falling mobile device prices.
For “mobile  rst” to become “mobile only”, mobile infrastructure and mobile apps need to be improved. With the rise of mobiles has come a plethora of di erent apps, including social media, payment apps and travel-speci c apps. App fatigue is a real possibility.
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