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ASIA
WeChat Pay o ers all-in-one solution
App fatigue results from the large number of apps people can store on their smartphones today. According to comScore, 80% of our time is spent on just three apps, which makes multi-functionality within apps increasingly important. Chinese all-in-one app WeChat
is a frontrunner in this; WeChat has been an important in uence in making China less reliant on cash transactions.
WeChat allows its users to nd and book trips, check in for ights and hotels, contact customer services, book activities or restaurant tables, scan QR codes to buy products or turn on the lights
or TV in their smart hotel room. Peer-to-peer payments are enabled, so even users without a bank account can use the app to receive and make payments.
With more than 750 million users and expansion plans in Europe and North America, WeChat o ers major opportunities for travel brands.
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