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It is expected that the UK will achieve VisitBritain’s target of 40 million inbound arrivals by 2020, reaching 40.6 million by 2020; this is thanks to strong inbound demand from Europe, North America and Asia, because of the pound’s depreciation post-Brexit.
The UK has seen some of the strongest growth
in short-term rentals. The UK government has embraced the sharing economy and allows people to host their London property on Airbnb for up to 90 days per year.
Outbound Performance 2010–2020
RAIL REvOLUTION
8% 6% 4% 2% 0%
-2% -4% -6%
2010 2011
2012 2013 2014
2015 2016
Airlines
2017 2018 2019 2020 Intermediaries
Outbound Departures
Source: Euromonitor International
Note: Inbound Arrivals and Outbound Departures are in volume (trips), while all other categories are in value (GBP).
© 2017 Euromonitor International 38
Y-o-y growth


































































































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