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London’s business crown under siege
London is a globally recognised leisure and business hub, with the city creating more than USD550 billion in value added during 2016. However, the city’s attractiveness for business services is under pressure post-Brexit.
Brexit threatens to undermine London’s dominant position for ease of doing business and its attractiveness as a start-up hub. Competing cities that have emerged to steal its crown include Paris, Frankfurt, Berlin, Stockholm, Dublin and Amsterdam, based on transport connections, diversity and creative spirit.
Generally, 20% of inbound arrivals to London are for business, compared to a much higher share
of spending at over 30%, with business travellers reported to spend twice the amount their leisure
counterparts do. The #LondonIsOpen campaign is critical to ensuring the message is heard loud and clear so that business continues.
RAIL REvOLUTION
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