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WHY E & C?
▪ Operation within the ambit of the law
▪ Operation within the organisation’s own ethical principles that are
essential to the company’s business and identity
▪ Absence of/Ineffective E & C Program = Scandals = Damage to
Reputation or Death.
▪ A company is only as good as its reputation. Corporate reputation is
directly linked to profitability, sometimes survival.
▪ It is not in doubt that effective E & C program enhances a
company’s reputation.
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