Page 27 - FON Spring Issue

FON PRODUCTS
This past year’s health pandemic has led to unprecedented demand for e-bikes as the need to social distance and rely less on public transportation becomes more prevalent and the desire to enjoy the
outdoors continues to increase. In addition, urbanization and consumers’ desire to move away from cars to alternative mobility also helps to set the stage for e-bikes’ renewed popularity. Indeed, studies show that the global electric bike market exceeded $41.1 billion in 2020, up $30 billion from 2018, and is projected to rapidly grow to over $70 billion by 2027.
Radiant Carbon, a new e-bike offered by The Ride Bikes, is the design brainchild of electric bike pioneer Tony Ellsworth, an award-winning 30-year veteran and creator of Ellsworth Handcrafted Bikes who is a renowned authority on bicycle market trends and design. His first Urban Transportation model (The Ride) won the Popular Science Grandmaster Award for recreational equipment and he has been on the cover of numerous cycling and recreational publications, including Bicycling and Outside magazines, for which he was awarded Best Designer.
As the “e-bike of the future,” Radiant Carbon’s holistic design leads the e-bike market and stands at the forefront of technology and style. Features include a 100-mile range, stepless auto shifting, greaseless belt-drive, 4-piston brakes, integrated lighting and a universal fit carbon fiber frame for riders from 5’ to 6’4”. It’s packed with enough power and its intuitive combination of world-class technologies allows the rider to keep cadence on hills or gravel surfaces.
The elegantly-designed e-bike was recently featured on Forbes. After taking the Radiant Carbon for a ride, the author commented, “It’s a unique e-bike unlike anything else on the market. The shifting system was a revelation, and the design is both robust and stunning, especially in person.”
“The Ride Bikes combines technology and style to deliver e-bikes made for commuting yet packed with mountain-climbing power. From a corporate standpoint, we’re confident that we have a proven product, veteran team and a validated supply chain that combine to position us at the forefront of the expanding e-bike industry,” said Tony Ellsworth, CEO/CDO.
“We invite interested family offices to contact us regarding investment opportunities,” stated Ellsworth. “The Radiant Carbon is our luxury model and we plan to launch additional models very soon. In the rapidly expanding eBike market, our experienced team is positioned to scale the company rapidly and profitably into a global brand. Only 300 e-bikes will be available for delivery before July 2021 at an introductory price of $6,995. We’re now taking deposits for delivery in April at www. TheRideBikes.com.”
FON MAGAZINE / SPRING ISSUE 2021 / FONMagazine.com 27