Page 4 - jp_franchise_profile

Overview and Background A

“My goals is that Just Property will soon be the #1 real estate
brand in South Africa. Property rentals and management are
the backbone of our franchise business and this has proven to
be a critical part of our ongoing success. As our sales capacity
grows, we are well positioned to dominate the local market.
Our people, processes and technology are all clearly focussed
on raising the real estate game in South Africa.”

- Paul Stevens, CEO

Our Mission

At Just Property, we have a profound understanding of how property shapes individual journeys and
appreciate the responsibility this brings to us. Our central purpose, the common thread running
through everything we do, is to Create Wealth Through Property. And it is about more than monetary
wealth. We are driven by the sense of abundance our clients experience when they live, work and play
in spaces that they love.

Just Property is not a traditional Real Estate Agency. With our roots in property rentals and
management, we work hard and we appreciate the value of long-term relationships. It is this legacy
that we bring to the property sales environment. We have evolved from a specialist letting agency to a
business offering a complete property solution.

Our Value Proposition

We have always been unique in our approach to business, choosing to focus inwards on what we
inherently do well, rather than chasing and duplicating what our competitors are doing.

Underpinning great customer relationships is the element of trust. For us, trust manifests itself in peace
of mind - that sense of relaxing, knowing that you are in good hands. If our clients can say that we give
them Peace Of Mind in an otherwise chaotic world, we will know that we have delivered on our value
proposition.

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A: OVERVIEW AND BACKGROUND 1