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you cope with the uncertainty of the business world; but it would
also take you a level up from the Abraham Maslow’s basic bottom
level of the hierarchy of needs.

ABRAHAM MASLOW HIERARCHY OF NEEDS

The moment you go above the physiological needs, you begin to
see more opportunities and your mind expands and your ambition
grows. You cannot think bigger when bogged down with
physiological needs. Why? If you don't know where your next meal
is coming from, it is hard to think of serving others or making a
difference in the world. The Germans during the second world war,
used this to subdue the prisoners such that all they think about
was food. It wasn't that they couldn't afford to feed them properly,
but it is meant to keep them at the lowest level of those basic needs
so that they may lose their self-esteem and be controllable. This is
not a political book, just to let you see the importance of using the
reserves to boost your confidence. It would help take you out of
the ‘physiological needs’ thinking for you to lift your head up and
see bigger opportunities in your business. In the book, Profit First,
it was the focus of the book and if you can get your hands on it as

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