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In the second row, you find that the cost per lead is $1.89 so in this
example, I just increased it to £2 per lead for ease of
understanding.
So, I want to show you how a small change may result in a
disproportionately higher result in this case. In the previous
example, the investment of £1,000 in advert generated a very high
ROI
£20000 and we thought this result was phenomenon. Now after
reducing the cost of the advert to just £2 instead of £10 the result
was a staggering £100,000. So, investing £1,000 resulted in a
return of £100,000.
WHAT IS YOUR COST OF AQUIRING A CLIENT?
GENERATE 500 LEADS £2/Lead = £1000
150 APPOINTMENTS
50 CLIENTS @ £2000
PER MONTH = £100,000
Now, what was involved in getting the cost down from £10 per
lead to £2 pounds per lead? Would you invest one month of your
time in learning how to do this effectively? Would it still be worth it
even if you spent 3 months learning how to do it? I have good news
for you because we teach how you can do this effectively at our
seminars and courses. Some of our students would even say,
please implement this Leads Generation System for me and
automate it. So, they get results consistently for a long time to
come. Please visit our website mbckonsult.com to book an
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