Page 4 - BTBA Brochure
P. 4
HUMANS VERSUS MONEY
The Quest for Funded Contentment
Journeys that matter never come easy. In this introductory module, we depart the safer port of traditional finance to explore the intersection of minds and money. Many of the compasses, guides, and tools we’ll need for the rest of the journey will be covered here.
IN THIS MODULE WE’LL COVER:
๏ The rapid disruption of the global wealth management industry ๏ The advent of behavioral science in all major industries
๏ The 4 forms of human flourishing, especially financial wellbeing ๏ “Funded contentment” and the 3 keys to unlock it
๏ Table stakes for the program-wide discussion of “money life”
๏ The roadblocks that keep millions from achieving financial wellbeing
MA
