Page 5 - BTBA Brochure
P. 5
BEING HUMAN
Who Do You Think You Are?
Introducing psychology into financial attitudes and decision making begs a profound question: What does it mean to be human? This module will engage with leading-edge neuroscience, biology, and evolutionary psychology to reveal who we really are, why, and why it ultimately matters to better financial decision making.
IN THIS MODULE WE’LL COVER:
๏ Our 5-million-year evolutionary journey in a nutshell
๏ How brains designed for prehistoric living navigate the modern world
๏ Why the economic focus on “rationality” is misled and what it means to be “normal” ๏ The “dual track” mind’s distinction between “slow” and “fast” thinking
๏ Humans as decision-makers vs. meaning-makers
