Page 2 - Essential Strategies to Survive and Thrive in This Economy - Part 1

WHY MOST BUSINESSES ARE [wedo&)

DESTINED TO FAIL wedoaccountlng.co.uk

The reason that most businesses fail has nothing to do with the economy.

The first mistake, and the reason that most businesses fail is because the owners of the business never under­
stand that success is ALL about Marketing.

The biggest mistake you can make is assuming that the quality of your products or service will determine your
success.

In a perfect world, maybe this would be the case. But that's not how it works.
You can probably come up with examples from your own experience where it is not the best product or
service that is dominating the market. Let me illustrate this further using a company we can learn some useful
marketing techniques from, a company we will be discussing in the near future - 'Click Funnels'

Click Funnels has grown to become a multimillion£ business in just 5 years, the product they offer is essentially
sales funnels' and 1 page web - pages to convert visitors to buyers, many companies offer similar cheaper and
better products technically but are light years away from the success of ,Click Funels' why? - Marketing

Marketing is the single-most important thing you can do in your business.