Page 11 - Tips for killer call to actions
P. 11
was on Google looking to lose weight and saw a call-to-action such as “end your crappy diet today,” I might
just want to click. Sure, it’s a bit brash, which is why I recommend using this technique sparingly, but it
definitely commands attention.
Another example might be if I was looking to fix the brown patches in my lawn. If I was perusing Google
and saw an ad with a CTA like “your yard sucks, let us fix it,” not only would I probably chuckle, but I would
also probably click – just to see exactly what that lawn company could do for me. You’re walking a fine line
with this technique, but it can pay off.
Do you have a preferred call-to-action, or perhaps one that surprised you with how well it did? What about
one that you were hoping would perform well but ended up bombing? I’d love to hear about it, so feel free
to sound off below!
