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Read reviews of the competition.

If you've gotten this far, you've probably already looked at your competitor's online profiles. If not, hop on Yelp or Google and

get reviews. The good reviews will likely be similar, and you can gather what practices people loved, as well as common themes

or even novelties to drive attention. Sort the reviews from worst to best, reading what customers who had bad experiences say.

Often knowing what to avoid is even more important than knowing what to emulate.

Through looking at reviews, we found one junk removal company in a different market that brings homemade cookies to each

appointment. It seems a little silly, but it becomes a powerful marketing tool as an easy conversation starter for that customer.

They probably wouldn't be inclined to mention a regular junk removal appointment that went well, but the novelty of a junk

company that brought over homemade cookies would be enough to make a remark to a neighbour. (We didn't copy this

practice, but we remember it—that's for sure.)