Page 45 - The Five Forces of Everything

ILLUSTRATIONS

BACKYARD BOWLS

FINDING FRIENDS OVER FOOD

Backyard Bowls describes itself as a revolutionary eatery in
the U.S. specializing in açaí bowls, hot oatmeal, smoothies,
and much more.

It has become a proxy for a whole constellation of shared
values. Students eating at Backyard Bowls are as tribal about
their choice of eatery as others might be about their choice of
sports team.

One journalist concluded
that people’s menu choices
are essentially a bridge
towards establishing shared
identities that go beyond
food preferences. In other
words, the people who go
there are very likely to get
along with each other. Why
would they go anywhere else?

The chain markets itself on
the high nutritional impact
of its menu, organic sourcing
and low impact on the
planet’s resources.

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FORCE #3 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS