Page 124 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

P. 124

- 12 -

Case 6: Fools Rush In

Maurice, a native of Grenada has recently completed his master’s degree in food science at the University
of Guyana. He learnt from Professor Sulaman, a lead researcher in biochemistry, that the neutraceutical
industry is valued at over US$175 billion and that Caribbean countries have an advantage in this industry.
The Caribbean is known to have over 80 of the more popular medicinal plants in this industry. Maurice,
having an idea to grow spices in Grenada and package them in tablet form, called his friend Bishop to share DO NOT WRITE IN THIS AREA
his idea. Bishop was an IT/Web specialist. Maurice’s idea was to develop tablet forms of the spices to
sell overseas, through an online system. While he was aware that there were many successful e-commerce
ventures, he also knew that there were many failures. He now seeks Bishop’s advice on how to proceed.

6. (a) State TWO elements that Maurice should consider before launching into E-commerce.

..............................................................................................................................................

..............................................................................................................................................
[2 marks]

(b) Explain why the TWO elements stated in (a) above are considered important in E-commerce. DO NOT WRITE IN THIS AREA

..............................................................................................................................................

..............................................................................................................................................
[4 marks] DO NOT WRITE IN THIS AREA

GO ON TO THE NEXT PAGE
02260020/CAPE 2013/SPEC
‘‘*’’Barcode Area”*”
Sequential Bar Code

119 120 121 122 123 124 125 126 127 128 129