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MODULE 3: CREATIVITY AND INNOVATION

Case 5: Entrepreneur: Ken Kutaragi

While employed as a sounds lab specialist at Sony, Ken Kutaragi bought his daughter a Nintendo (a game
console made by a competitor of Sony). He found the sound effects primitive and thought he could make DO NOT WRITE IN THIS AREA
improvements to it using a digital sound clip. Consequently, Ken developed the SPC7000 for the next
generation of Nintendo machines. On discovery of this innovation, the then CEO of Sony, Norio Ohga,
realized its value and did not chastise Ken. Instead, he encouraged Ken to develop a gaming system for
Sony, which became the PlayStation. This made Sony a major player in the games market, with PlayStation
2 becoming the best-selling game console of all time.

Ken was persistent and he went on to develop other PlayStation products earning him the name The
Father of the PlayStation. He was soon rewarded for his significant achievement. He was promoted to
the position of Chairman and Chief Executive Officer of Sony Computer Entertainment (SCEI), the video
game division of Sony Corporation, and made it into a major profit centre for the Sony Corporation.

5. (a) Distinguish between creativity and innovation.

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