Page 33 - CAPE Caribbean Studies Study Guide Sample_Neat

Module 2 Issues in Caribbean development

Tourists regularly visit places of interest, such as coral reefs. Reefs are in ✓ Exam tip
danger since many boats drop their anchors and break apart pieces of the reef.
Tourists who get close to reefs may damage the coral by touching it or even
You must familiarise yourself with
breaking off pieces to take away as a souvenir of their trip.
examples of cases where tourism
Finally, even though the generation of new jobs is a positive aspect of the has had a negative influence on the
tourism sector, many of these jobs are seasonal, based solely on tourism region.
demands. Employment is available when there is an influx of tourists, but at
quieter times of the year, when there are fewer tourists, previously employed
individuals may struggle to find work.

✓ Exam tip

Try to assess the ways in which
the CTO has contributed to the
development of the Caribbean
Figure 2.12.2 Damage to coral reefs is an example of the negative impacts of tourism. region, remembering to give
examples to support your answer.
Roles of the Caribbean Tourism Organization (CTO)

The Caribbean Tourism Organization is the agency that helps to develop the
tourism industry in the region. The CTO headquarters is in Barbados and Key points
there are offices in North America and Europe.
Objectives ■ Tourism may pose challenges to
local society when foreign cultures
The main objective of the Caribbean Tourism Organization is to provide and lifestyles clash with it.
information to member states on strategies for sustainable tourism. The
■ The environment may come
CTO also seeks to connect all member states so that the entire region can be under threat, for example when
marketed globally. Moreover, the CTO aims to promote regional travel and hotels are constructed close to
increase the appeal of the Caribbean as a tourist destination to locals as well.
the shore or when yachts and
The CTO is the main agency marketing the Caribbean as a tourist ocean liners dump oil and sewage
destination internationally, through expositions, symposiums and via the mass in the ocean.
media.
■ The economy may become
The CTO also conducts studies and performs research in an attempt to too dependent on tourism
improve tourism strategies and techniques that will benefit all concerned. It and therefore vulnerable to
assists its members by organising or providing specialist support and technical instability.
advice in marketing, communications and technology. ■ The CTO’s role is to market and
manage the tourism industry in
the region.

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