Page 23 - BETWAY CSR & View Center Activation Final Report
P. 23
LESSONS LEARNT
❖ Most customers complained about not being aware of the benefits that can be gained by
using Betway
❖ Betting business is most affected during the month of Ramadhan as most of the
customers who visited were not happy to bet this month.
❖ There is a gap between the product and customers as most bettors recognize Betway is
only for premium, Hence we need to increase awareness and activation programs to
capture customers and increase TOMA.
❖ System downtime on Saturday led to less registration hence affecting the activation
numbers.
