Page 6 - BETWAY CSR & View Center Activation Final Report

OBJECTIVE OF THE CAMPAIGN

The objective of the campaign was to create brand awareness through Corporate social
responsibilities and View Centers Activation. The aim was to create customer engagement,

sell our products, and gather customer feedback and competitor feedback. The project was

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conducted daily for a period of 2 days, on 2 April and 3 April consecutively.
General Objectives:

To increase awareness of our brand and customer base.

Specific Objectives:

▪ View Centers engagement

▪ Customer engagement to recruit new customers & re-recruit lapsed customers into the

brand through Community gathered

▪ Increase (Top of Mind) through our disruptive engagement & education on product

knowledge

▪ Reinforce Betway brand positioning (for the love of the game)

Regions:

Dar-es-Salaam (Kinondoni District Council specifically Tegeta and Bunju)

TARGETED AUDIENCE

❖ Primary Target:

• View Centers customers

❖ Secondary Target:

• casual laborers, University Students, Bodaboda riders e.t.c