Page 8 - MMP Project Lauren Pratt 6536544

Krissy Cela
Staying within the land of the Angles, British fitness trainer, Krissy Cela is another notable social media influencer. Krissy started her fitness journey while studying for a degree in law, when she realized how gym training helped her to stay motivated, focused, and strong in both mind and body.
Through this realization and new- found passion for fitness, she created her Instagram and Youtube page, to help keep herself and others accountable and inspired. Now, with a following of over one million on Youtube and two million on Instagram, Krissy aims to help/encourage women to better their health, lifestyle, and fitness (EvolveYou, 2022).
She is also the author of three fitness books, co-founder of Oner Active gym-wear and the workout app, Tone & Sculpt. As a follower of Krissy’s and a user of her Tone & Sculpt app, one of the many things I admire about her is her passionate and transparent
authenticity. According to Audrezet et. al. (2020), passionate authenticity refers to the idea that authentic individuals and/or brands are intrinsically motivated rather than extrinsically. From a quick scroll on her Instagram and Youtube, it is evident that Krissy genuinely puts time and effort into her content; through long inspiring post captions to detailed fitness advice videos.
All Krissy’s motivational posts, whether on Instagram or Youtube, receive positive feedback
8