Page 37 - BRAAF Unity Day - Booklet

Riverside County Black Chamber of Commerce

Message From

The President

The Riverside County Black Chamber of Commerce Leading by
Example.

The word, Kujichagulia (ku-ji-cha-gu-lia) from the African language
Swahili, means “selfdetermination,” more precisely it means to be
responsible for creating your own life’s course, de ning who you are
and not letting others name or limit you, think for yourself, speak for

yourself, have your own opinions, and not just follow the crowd.

Self Determination is the foundation of great business leaders, in
fact, without self-determination, you really cannot be a leader. If the

famous motivational speaker Les Brown had allowed his teachers to
de ne him as “un-educable” we would have missed his brilliance as
a world class motivational speaker.

Similarly, if Daymond John, the founder of FUBU, and now the

billionaire business mogul, once de ned as a little “hip-hop clothing
business” had he believed in those limits he would have not gone
far. Daymond however, saw himself as much more than that – he
saw a world class clothier. The bottom line, whether in your personal

life or business life. The common denominator for success is
to have a vision and lead and operate with self-determination.