Page 11 - RCBCC Annual Report 2018
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California Tobacco Control Program OVERVIEW
Some examples of these efforts include: • Surveillance and
Evaluation: CTCP is a
• Launching bold advertising and educational
campaigns to counter e-cigarettes, which are data-driven program.
highly addictive and popular among youth and Adult and youth tobacco
young adults. knowledge, attitudes, and
behavior are tracked
• Creating smoke-free outdoor dining experiences through phone, school,
on restaurant patios. and online surveys. These
• Keeping local beaches, parks, and recreation surveys monitor progress
areas free of cigarette smoke and toxic, non- and illustrate emerging challenges (e.g., new
biodegradable cigarette butts. products being used), which enables CTCP to
tailor education efforts. Evaluation of all
• Protecting people living in multi-unit housing tobacco control components are conducted to
from second- and third-hand smoke. determine which strategies are most effective.
• Defending youth, LGBT, low-income and people Challenges
of color from predatory tobacco marketing.
While CTCP has made significant progress, tobacco use
For those looking to quit, the California Smoker’s continues to take a terrible toll—physically, emotionally
Helpline is a free service provided by CTCP. It offers free and financially—on families throughout California.
statewide telephone counseling services in English,
Spanish, Mandarin, Cantonese, Korean, and • Tobacco remains the number one cause of
Vietnamese. Contact the California Smokers’ Helpline at preventable death, disease and disability in the
1-800-NO-BUTTS or www.nobutts.org. US. Every year, nearly 40,000 Californians die
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from a tobacco-related disease.
Program Components: How Does CTCP Do It? • 3.4 million California adults still smoke – more
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• Local Programs: Funding is provided to more than the populations of 21 states.
than 100 local health departments and non- • With candy flavors and unrestricted advertising,
profit agencies serving every county in e-cigarettes are now the most common tobacco
California. These local and statewide projects product used by teens. E-cigarettes typically
engage community members in important on- contain nicotine which causes addiction, can
the-ground work to prevent and reduce tobacco harm brain development and may be a gateway
use, through policy and educational campaigns, to smoking.
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educational materials, training and technical
assistance, and help in quitting tobacco. • The cost of smoking in California is $18.1 billion,
or $4,603 per smoker. All Californians are
• Statewide Media Campaign: The media paying these costs, not just smokers.
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campaign produces advertising in six languages
(English, Spanish, Cantonese, Mandarin, Korean • Tobacco companies spend $1 million per hour
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and Vietnamese) to reach California’s diverse to market their addictive, deadly products.
populations, and conducts public relations
activities. The media campaign uses thought- Want To Get Involved?
provoking ads to expose the dangers of tobacco Find local programs in
and e-cigarettes and reveal the tobacco your area or join us
industry's deceptive tactics to hook new online at
customers and keep current smokers addicted. www.tobaccofreeca.com
and www.facebook.com/TobaccoFreeCA.
About the California Tobacco Control Program 2
