Page 6 - Proposal

Customer’s Need

 Lack of Awareness

 Low motivation

 Easy accessibility of different courses/mediums. (Slow net/ Rural location/etc.)

 Cheap and Cost-efficient study material.

 Inexperienced Teachers

 Doubt clearing (1 to 1)

 App + Material + Tutor  All in one is either not available or too costly.

 Kota like scenario (School + Coaching + Hostel)

Target Audience

LEVEL NTSE NRA-CET ALL COURSES
th
th
st
th
th
th
School 8 – 10 8 – 12 1 – 12
School Droppers   
College   
College Droppers   
Job Searching   

Scope

Students Year Total

No. of Schools in Bilaspur: 255 x 20 x 3 = 15,300
No. of Colleges in Bilaspur: 35 x 500 x 4 = 70,000

No. of Schools in CG: 3000 x 20 x 3 = 1,80,000

No. of Colleges in CG: 300 x 500 x 4 = 6,00,000

Total ≈ 8,65,300

Target (1%)  NTSE = 153 + 1800

NRA-CET = 1000 + 6000