Page 18 - January 23 2023

Many entrepreneurs completely ignore this
problem, and focus on other “non-revenue
producing” tasks instead. Which is like
mowing your grass when your house is on
fire.

That’s why it is imperative to your business
to have a stacked calendar of prospective
clients to talk to each week.

By Ira Rosen At the end of the day, a full calendar = a

“Empty Calendar Syndrome,” is a term I coined happy calendar! And a happy bank account!
14 years ago . How do you solve this once and for all?
Create a specific ironclad game plan for your
This dangerous condition occurs when an
entrepreneur doesn't have enough appointments daily prospecting and employ the PDF
method.
on their calendar to sustain their business.
Persistence. He who is the most persistent
Imagine that it's Monday morning and all you see always wins. Too many entrepreneurs simply
on your calendar is one lonely appointment on
Friday. You begin to slowly feel stress and give up too easily and need to develop a
“whatever it takes” mindset .
anxiety go through your body.
Discipline. A wise man once said, “an
Your self talk becomes negative because you undisciplined mind is a mind that suffers.”
know that it's going to be another week filled
with fear wondering where your next client is The more we use our discipline muscle, the
going to come from. stronger we become..
Focus. It's never been so easy to lose our
You have bills that need to be paid, and you say
to yourself “something has got to change.” focus and become distracted. Being laser
beam focused gives you a huge advantage
Empty calendar syndrome is a condition that over your competition.
impacts many businesses and sadly, most
businesses don’t even know they have it. ‘The Four Hour Workweek’ by Tim Ferriss
states 80% of an entrepreneur's day is
According to the Harvard Business Review it's completely Non Revenue Producing.
the #1 reason why businesses fail. 80% fail
within the 1st 24 -36 months! Daily Choices. All we have in our lives is the
sum total of every choice we have ever made
But…. good news, there is a cure! so choose to prospect like the survival of
your business depends on it.
Take a second to look at your business calendar
for the week… how many meetings with viable battle tested solution is the 2-10-40 Plan. 2
prospects do you have lined up? The national appointments per day, and a “whatever it
average is 1-2 people per week which will not cut takes” mindset to make that a priority.
it.
2 appointments a day, 5 days a week = 10
If you have an empty calendar, your house is on appointments a week = 40 appointments a
fire. You have very little or no momentum. It's month.
like a Jet trying to take off moving at 5 mpg.
Even if you are not great at closing, you
If you double your qualified leads, you will double stand to close 2 deals a month if you focus
your revenue. on filling your calendar.

Page 18 I iNETrepreneur Magazine