Page 11 - William Ferris Portfolio

STADIA PROTOTYPE | BUFFALO WILD WINGS I joined Buffalo Wild Wings in 2009 as Director of Design to help the organization develop a new restaurant design in an effort to update the brand’s unique restaurant experience. To help with that effort FITCH was chosen to be our design partner on the project.
We began the project in 2010 and the new restaurant experience was fully rolled out by 2014. The work included both the guest ex- perience and operational aspects of the physical building design.
The title “STADIA” was chosen to define the repositioning vision of the restaurant experience. The idea behind STADIA was to pro- vide a true game day experience in the comfort of a favorite local restaurant.
Project STADIA proved to be a successful re imaging of the B’Dubs experience that was ultimately supported by positive guest feed- back and a measurable lift in sales.
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EXPERIENCE PORTFOLIO
FITCH | BUFFALO WILD WINGS