Page 12 - William Ferris Portfolio

GENERATION 4 PROTOTYPE | BWW
In 2005 the BWW Generation 4 design was developed. The exterior for this concept utilized more black and yellow features while incorporating earthy tones as the base building color. The use of black and white checkers was also used as a branding component of the design.
The interior of the Gen 4 design was also updated in 2005 with more brand focused colors in- cluding yellow and black and warmer tones. The interior design update was intended to convey the look and feel of a sports grill and bar.
As the new Director of Design I was assigned the leadership role of creating a fresh, new res- taurant design from the foundation of the Gen 4.0 platform.
NOTE: The images on this page represent the Gen 4 design that was in place when I joined BWW and represents the former design prior to the new redesign work that followed.
WILLIAM FERRIS AIA CID
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FITCH | BUFFALO WILD WINGS