Page 14 - William Ferris Portfolio

STADIA PROTOTYPE | BWW
We began with some very conceptual ideas for the layout and configuration of the space. The sketches on this page represent early collaboration efforts between FITCH and my team with the goal of achieving consensus among the various groups within the organization.
The isometric sketches to the right were the first seeds of the new building configuration. The concept was to create a core of energy at the center of the space around the bar. The rest of the guest spaces were then layered off of the central core which provided multiple options for differing levels of the experience based on where the guest chose to sit.
WILLIAM FERRIS AIA CID
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FITCH | BUFFALO WILD WINGS