Page 19 - William Ferris Portfolio

R TACO | BWW
In 2016 Buffalo Wild Wings started to expand their portfolio of restaurant concepts. R Taco was the first new concept acquired by the company and I was asked to help develop a fresh in-restau- rant design package for the newly acquired brand.
I selected the branding and design firm KNOCK to help outline a brand strategy for the concept as we continued to build on the brand. The package that we developed was fresh, colorful, a little distressed, and playful, reflecting the history and beginnings of the concept.
The overall consensus among the guests, corporate leadership, and operators was very positive and gave the concept a fresh approach to the guest experience.
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EXPERIENCE PORTFOLIO
KNOCK | BUFFALO WILD WINGS