Page 2 - Marketing Calendar - 8 White Gate
P. 2

Strategic Marketing Plan








         Getting Started:


           Exclusive Sneak Preview Division
           Team property  walk through   Home preparation

           Home staging and styling consultation

           Consultation with painter  & flooring company
           Professional photography, 3D virtual tour and  moving video tour
           Pricing strategy with detailed analysis of market competition

           Homeowners Homework


         Marketing while on ESP Division:


           Email marketing campaign to extensive database
           Creation of marketing materials

           Invitation-only Broker’s tour
           Live on www.EspDivision.com

           Cross marketing
           Pricing strategy and action plan discussion

           Online interactive property brochure (click HERE for example)


         Live on CMLS:


           Premier Online exposure and syndication to hundreds of Real Estate websites
           Luxury sign installation

           Print advertising campaign
           Online advertising campaign

           Direct mail campaign
           Email marketing campaign

           Public open houses
           Broker’s tour with luncheon

           ListingBook featured home promotion
           Discussion of participation in special events: Home Tours, fund-raisers, etc...
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