Page 15 - Laurie Quatrella Marketing Presentation

Strategic Marketing Plan

YOUR HOME, OUR MISSION
Getting Started

1. Team property walk through
2. Pricing strategy with detailed analysis of market competition
3. Home staging and styling consultation
4. Home preparation
5. Professional photography and virtual tour/video tour
6. Homeowners Homework
7. Create personalized property magazine

Live on CT-MLS (Multiple Listing Service)

• Premier online exposure and syndication to hundreds of Real
Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Public open houses DOING THE MOST FOR YOU
• Broker’s tour with luncheon M
• Discussion of participation in special events: Home Tours,
fund-raisers, etc...
• Analysis of buyer and agent feedback UE TEA
• Action plan implementation
• Buyer database targeting
RBL
• Social Media Campaigns

NDE
Ongoing Marketing

We carefully select the appropriate publications to capture A
the right buyers and get the best results. Publications include:
The Real Estate Book, Homes and Estates Magazine, Oceans
Magazine, Cottages and Gardens, Luxe Magazine, Private Air & THE V
Luxury Home Magazine, The Key, specialty and local magazines,
local and national newspapers.

PREMIERE MARKETING

203-259-8 326 | VA N D E R B L U E . C O M 15