Page 12 - Janine Vairo_MP

Vanderblue Team Top 10
1. Experience
Over 1 Billion in sales and 100 Million in new
Construction sold. Having built, partnered with
and sold new construction for 20 years, we know
how to “sell” the product. Being AT the showings
with a strategic approach planned...knowing the
buyer, understanding their needs, listening vs
talking, creating emotion, all of these skill sets
become stronger and improved with experience.
It’s not just about opening the doors and turning
off alarms. It’s about SELLING your product with
experience.
2. Marketing
A. Advertising:
Promotion, merchandising, targeting,
presentation, on-line interactive property
brochures, web-sites, text blue riders, virtual
tour, upgraded yard signage, cross marketing,
Out of area advertising, just to name a few.
B. Merchandising:
Staging is not enough anymore. We offer a
strategic plan to create an emotional buyer
through our in-house designer. With a retail
store to create even more exposure to the
property, we have not only created a Show
Room within our new construction homes, we
have a designer work directly with potential
buyers to help them make it their own. Offering
advice on furniture choices, light fixtures, use of While all other teams compete within (basically
space, color...all create enthusiasm within the
buyer and differentiates our new construction
homes from all others. The designer comes to
the 2nd showing (it is also a way to get them
back)...and works directly with the potential
buyer getting them attached to the property
by allowing them to visualize their life, their
style their family living in the home. Our
designer also passes on significant savings
from furniture on to the buyer if they purchase
a Vanderblue team property.
C. Technology & Internet:
We combine traditional marketing strategies
with the ever expanding Internet/digital
marketing strategies to provide a 360°
approach. As premier agents on EVERY site,
we dominate the on-line market with our
exposure
3. Negotiations
The importance of a seasoned negotiator is often
overlooked and is one of the most important
aspects of any transaction. Range and reach,
while clearly significant, does not mean much
if the negotiator does not have the experiential
knowledge to extract the highest and best
outcome. With over $1 Billion negotiated sales,
our skills have evolved to work on your behalf.
4. Influence and Credibility
As president of the Higgins Group, a 15 office
Christie’s affiliate, Julie brings a high level of
credibility to the entire team and our sellers. With
testimonials and past clients including : CEO of
Realtor.com. CEO of Berkshire Hathaway, Editor
of Metropolitan Magazine, CEO of Maplewoods,
CEO of Subway, CEO of Jarden, chief of staff
for Bloomberg, A variety of Entertainers and
celebrities...the influence, range & reach of the
entire team grows daily
5. Combined Spheres of Influence
small companies within a larger company), our
consumer centric team is NON COMPETING.
By sharing information, our team brings more
knowledge, influence and opportunity to ALL of
our clients. Through creating specific divisions,
each agent is able to share more skill and
experiential knowledge with each other and our
clients.