Page 2 - Marketing Calendar_2016
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Strategic Marketing Calendar
GETTING STARTED WITH EXCLUSIVE SNEAK PREVIEW:
× Vanderblue Team Walk-Thru
× Vanderblue In House Pricing System with detailed analysis of Market and Competition
× Gather Property Information from Town Hall
× Schedule Photographer
× Schedule Virtual Tour
× Marketing Materials Created & Printed
× “Home Story” Written
× Home Staging Consultation
× Home Preparation
× Invitation to use Vanderblue Team Home Service Partners for pre-inspection, repairs, improvements
× Purchase Home Buyer’s Warranty
MARKETING LISTING WHILE IN ESP DIVISION:
× Email Sent to: Vanderblue Team Sphere of Influence, All Higgins Office, Christie’s International Real Es-
tate Affiliates; CIRE Tri-State Campaign, CIRE National Campaign, CIRE International Campaign, Realtor
Sphere, Top 5 Sphere, Women’s Council of Realtors
× Reverse Buyer Search on CMLS followed by personal contact with each Agent
× Live on www.vanderblue.com & www.espdivision.com
× Broker Tour By Invitation Only
× Pricing Strategy & Action Plan discussion with Home Owner
× Personal Website For Client Feedback Created
LIVE ON CMLS:
× Home listed on CMLS
× Implement Advertising Schedule for Print and Online
× Live on: Higginsgroup.com, ChristiesRealEstate.com, Realtor.com—Enhanced Featured Property, Truilia.
com, Realestatebook.com, Homesandland.com, Zillow.com, UniqueHomes.com ...and countless other
sites
× Public Open House Supported by Print Ad and Internet
× Listing Book Featured Home Promotion
× Broker Tour with Luncheon
× Email Invites to Brokers & Published on CMLS and all websites
× Notify Relocation Companies
× Personal Phone calls from Julie Vanderblue
× Special Events Discussed ie: Charity Event, Wine and Cheese, Home Tour
× Detailed Analysis of Buyer and Agent Feedback for Progress Report
× Action Plan Implementation
2016 Marketing Calendar
Vanderblue.com | 203.259.8326
GETTING STARTED WITH EXCLUSIVE SNEAK PREVIEW:
× Vanderblue Team Walk-Thru
× Vanderblue In House Pricing System with detailed analysis of Market and Competition
× Gather Property Information from Town Hall
× Schedule Photographer
× Schedule Virtual Tour
× Marketing Materials Created & Printed
× “Home Story” Written
× Home Staging Consultation
× Home Preparation
× Invitation to use Vanderblue Team Home Service Partners for pre-inspection, repairs, improvements
× Purchase Home Buyer’s Warranty
MARKETING LISTING WHILE IN ESP DIVISION:
× Email Sent to: Vanderblue Team Sphere of Influence, All Higgins Office, Christie’s International Real Es-
tate Affiliates; CIRE Tri-State Campaign, CIRE National Campaign, CIRE International Campaign, Realtor
Sphere, Top 5 Sphere, Women’s Council of Realtors
× Reverse Buyer Search on CMLS followed by personal contact with each Agent
× Live on www.vanderblue.com & www.espdivision.com
× Broker Tour By Invitation Only
× Pricing Strategy & Action Plan discussion with Home Owner
× Personal Website For Client Feedback Created
LIVE ON CMLS:
× Home listed on CMLS
× Implement Advertising Schedule for Print and Online
× Live on: Higginsgroup.com, ChristiesRealEstate.com, Realtor.com—Enhanced Featured Property, Truilia.
com, Realestatebook.com, Homesandland.com, Zillow.com, UniqueHomes.com ...and countless other
sites
× Public Open House Supported by Print Ad and Internet
× Listing Book Featured Home Promotion
× Broker Tour with Luncheon
× Email Invites to Brokers & Published on CMLS and all websites
× Notify Relocation Companies
× Personal Phone calls from Julie Vanderblue
× Special Events Discussed ie: Charity Event, Wine and Cheese, Home Tour
× Detailed Analysis of Buyer and Agent Feedback for Progress Report
× Action Plan Implementation
2016 Marketing Calendar
Vanderblue.com | 203.259.8326
