Page 14 - Floria Marketing Presentation
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Vanderblue Team Top 10
1. Experience C. Technology & Internet:
We combine traditional marketing strategies
Over 1 Billion in sales and 100 Million in new with the ever expanding Internet/digital
Construction sold. Having built, partnered with marketing strategies to provide a 360°
and sold new construction for 20 years, we know approach. As premier agents on EVERY site,
how to “sell” the product. Being AT the showings we dominate the on-line market with our
with a strategic approach planned...knowing the exposure
buyer, understanding their needs, listening vs
talking, creating emotion, all of these skill sets
become stronger and improved with experience. 3. Negotiations
It’s not just about opening the doors and turning The importance of a seasoned negotiator is often
off alarms. It’s about SELLING your product with overlooked and is one of the most important
experience. aspects of any transaction. Range and reach,
while clearly significant, does not mean much
if the negotiator does not have the experiential
2. Marketing knowledge to extract the highest and best
A. Advertising: outcome. With over $1 Billion negotiated sales,
Promotion, merchandising, targeting, our skills have evolved to work on your behalf.
presentation, on-line interactive property
brochures, web-sites, text blue riders, virtual 4. Influence and Credibility
tour, upgraded yard signage, cross marketing,
Out of area advertising, just to name a few. As president of the Higgins Group, Julie brings
a high level of credibility to the entire team and
B. Merchandising: our sellers. With testimonials and past clients
Staging is not enough anymore. We offer a including : CEO of Realtor.com. CEO of Berkshire
strategic plan to create an emotional buyer Hathaway, Editor of Metropolitan Magazine,
through our in-house designer. With a retail CEO of Maplewoods, CEO of Subway, CEO of
store to create even more exposure to the Jarden, chief of staff for Bloomberg, A variety of
property, we have not only created a Show Entertainers and celebrities...the influence, range
Room within our new construction homes, we & reach of the entire team grows daily
have a designer work directly with potential
buyers to help them make it their own. Offering 5. Combined Spheres of Influence
advice on furniture choices, light fixtures, use of
space, color...all create enthusiasm within the While all other teams compete within (basically
buyer and differentiates our new construction small companies within a larger company), our
homes from all others. The designer comes to consumer centric team is NON COMPETING.
the 2nd showing (it is also a way to get them By sharing information, our team brings more
back)...and works directly with the potential knowledge, influence and opportunity to ALL of
buyer getting them attached to the property our clients. Through creating specific divisions,
by allowing them to visualize their life, their each agent is able to share more skill and
style their family living in the home. Our experiential knowledge with each other and our
designer also passes on significant savings clients.
from furniture on to the buyer if they purchase
a Vanderblue team property.
6. Cross Marketing
