Page 15 - Ellen McNees & Christina McVaney Marketing Presentation 2023

Strategic Marketing Plan

Getting Started
YOUR HOME, OUR MISSION

• Team property walk through
• Pricing strategy with detailed analysis of market competition
• Pre-MLS Matchmaking Strategy allows pricing research,
feedback, and unique exposure.
• Home staging and styling consultation
• Home preparation
• Professional photography and virtual tour/video tour
• Homeowners Homework
• Create personalized property magazine

Live on CT-MLS (Multiple Listing Service)

• Premier online exposure and syndication to hundreds of Real
Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Bring real estate website online DOING THE MOST FOR YOU M
• Public open houses
• Broker’s tour with luncheon
• Discussion of participation in special events: Home Tours, UE TEA
fund-raisers, etc...
• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting RBL
• Social Media Campaigns
NDE
Ongoing Marketing

A
We carefully select the appropriate publications and online
outlets to capture the right buyers and get the best results.
Print publications include: The Real Estate Book, Homes and THE V
Estates Magazine, Oceans Magazine, Cottages and Gardens,
Luxe Magazine, Private Air & Luxury Home Magazine, The Key,
specialty and local magazines, local and national newspapers. We
are constantly creating new avenues for our online marketing. PREMIERE MARKETING

203-259-8 326 | VA N D E R B L U E . C O M 15