Page 14 - Marketing Presentation

Strategic Marketing Plan

Getting Started:

• Exclusive Sneak Preview Division
• Team property walk through
• Home preparation

• Professional photography and virtual tour/video tour
• Pricing strategy with detailed analysis of market competition

• Homeowners Homework
• Home staging and styling consultation

Marketing while on ESP Division:

• Email marketing campaign to extensive database

• Creation of marketing material
• Invitation-only Broker’s tour

• Live on www.EspDivision.com
• Cross marketing
• Pricing strategy and action plan discussion

• Online interactive property brochure

Live on CMLS:

• Premier Online exposure and syndication to hundreds of Real Estate websites
• Luxury sign installation
• Print advertising campaign

• Online advertising campaign
• Direct mail campaign

• Email marketing campaign
• Public open houses
• Broker’s tour with luncheon

• ListingBook featured home promotion
• Discussion of participation in special events: Home Tours, fund-raisers, etc...

• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting