Page 10 - Laurie Quatrella Sellers Guide 2024
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The Importance of Feedback





          Feedback plays a vital role in the intricate world of real estate. An agent’s responsibilities
          extend far beyond merely connecting buyers and sellers; they involve a subtle choreography of
      M   communication and guidance for both parties. Providing feedback to the seller after showings
          is a crucial step in this intricate process. It acts as a bridge, linking expectations with the reality
      UE TEA  on the ground, shedding light on the path forward. To accomplish this effectively, agents and
          sellers must maintain open minds, understanding that the insights garnered during showings are
          not mere observations but rather the strokes of the brush painting a picture of a successful sale.
          Every comment and critique contributes to educating both agent and seller about their home’s

      RBL  unique position in the current market. Evaluating feedback effectively is a skill that is perfected
          through years of experience and will lead to the highest possible sales price.


      NDE      • Your agent should strive to be present whenever possible during showings to witness this
                  feedback firsthand.


      A        • Consistent follow up with showing agents via text, email and phone calls is crucial.
      THE V    • Building strong lines of communication and maintaining a good reputation with showing




                  agents is imperative to elicit honest feedback. Responses like “It’s not for them” should
                  not su‹ce, and our team knows how to diplomatically extract pertinent informatio
                  from agents.


               • It is essential to develop a personalized plan for how feedback should be communicated
                  after showings. Regularly reviewing this feedback, either weekly or bi-monthly, and
                  discussing solutions is key to crafting a pathway towards a successful sale.




                      “Throughout my 27-year career in real estate, I’ve observed that
                      most agents tend to turn to price reductions as their first response
                      when they get showings but no offers. In our experience, feedback
                      offers us valuable insights that frequently enable us to sidestep
                      substantial price reductions by making refinements to the property or
                      our showing strategy. Whether it involves considering a reverse offer,
                      implementing updates or subtle decor changes, or even identifying
                      a new target market based on feedback insights, we believe it’s
                      essential to explore all options before resorting to a price reduction.”


                      –Julie Vanderblue




                  In the current market condition, price is the number one reason
                     why homes are not selling. Although there is low inventory,

                                buyers will not accept homes priced too high.



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