Page 11 - Marketing Presentation_Heather Ridge
P. 11
Strategic Marketing Plan
Getting Started with ESP Division: • Personal calls from Julie Vanderblue
• Vanderblue Team Walk-Thru • Special Events Discussed ie: Charity Event,
• In-House Pricing System w/ detailed analysis Wine and Cheese, Home Tour
of Market & Competition • Detailed Analysis of Buyer and Agent Feedback
• Gather Property info from Town Hall for Progress Report
• Schedule Photographer • Action Plan Implementation
• Schedule Virtual Tour
• Marketing Materials Created & Printed Continued Marketing:
• “Home Story” Written • The Real Estate Book
• Home Staging Consultation • Broker & Public Open Houses as agreed with
• Home Preparation Seller
• Invitation to use Vanderblue Team Home • Print and Internet Advertising in Rotating
Service Partners for pre-inspection, repairs, Schedule
improvements • Christie’s International Magazine
• Purchase Home Buyer’s Warranty • New York Times Online
• Open House NYC
Marketing while on ESP Division: • Connecticut Magazine
• Email Sent to: VB Team Sphere of Influence, • Fairfield Magazine -Westport Magazine—
All Higgins Office, Christie’s International Cottages & Gardens
Affiliates; CIRE Tri-State, National & • Fairfield Home
International Campaign, Realtor Sphere, Top • CT Post Featured Property
5, WCR
• Reverse Buyer Search on CMLS followed by Property Timeline:
personal contact with each Agent • Team Walk Through
• Live on Vanderblue.com & Espdivision.com • Schedule Photographer
• Broker Tour By Invitation Only • Schedule Virtual Tour
• Pricing Strategy & Action Plan discussion with • Live on ESP
Home Owner • Live on MLS
• Personal Website For Client Feedback • Order Sign
• First Broker’s Tour
Live on CMLS: • First Public Open House
• Home listed on CMLS
• Implement prine & online adv schedule Live • Personalized Marketing Plan:
on: Higginsgroup.com, ChristiesRealEstate. • Merchandising
com, Realtor.com—Enhanced Featured • Networking
Property, Truilia.com, Realestatebook. • Staging and Styling
com, Homesandland.com, Zillow.com, • Design Consultation
UniqueHomes.com... & countless others • Event
• Listing Book Featured Home Promotion • ___________________________________
• Public Open House Supported by Print • ___________________________________
Advertisements and Online presence • ___________________________________
• Broker Tour with Luncheon • ___________________________________
• Email Invites to Brokers & Published on CMLS • ___________________________________
and all websites • ___________________________________
• Notify Relocation Companies • ___________________________________
Getting Started with ESP Division: • Personal calls from Julie Vanderblue
• Vanderblue Team Walk-Thru • Special Events Discussed ie: Charity Event,
• In-House Pricing System w/ detailed analysis Wine and Cheese, Home Tour
of Market & Competition • Detailed Analysis of Buyer and Agent Feedback
• Gather Property info from Town Hall for Progress Report
• Schedule Photographer • Action Plan Implementation
• Schedule Virtual Tour
• Marketing Materials Created & Printed Continued Marketing:
• “Home Story” Written • The Real Estate Book
• Home Staging Consultation • Broker & Public Open Houses as agreed with
• Home Preparation Seller
• Invitation to use Vanderblue Team Home • Print and Internet Advertising in Rotating
Service Partners for pre-inspection, repairs, Schedule
improvements • Christie’s International Magazine
• Purchase Home Buyer’s Warranty • New York Times Online
• Open House NYC
Marketing while on ESP Division: • Connecticut Magazine
• Email Sent to: VB Team Sphere of Influence, • Fairfield Magazine -Westport Magazine—
All Higgins Office, Christie’s International Cottages & Gardens
Affiliates; CIRE Tri-State, National & • Fairfield Home
International Campaign, Realtor Sphere, Top • CT Post Featured Property
5, WCR
• Reverse Buyer Search on CMLS followed by Property Timeline:
personal contact with each Agent • Team Walk Through
• Live on Vanderblue.com & Espdivision.com • Schedule Photographer
• Broker Tour By Invitation Only • Schedule Virtual Tour
• Pricing Strategy & Action Plan discussion with • Live on ESP
Home Owner • Live on MLS
• Personal Website For Client Feedback • Order Sign
• First Broker’s Tour
Live on CMLS: • First Public Open House
• Home listed on CMLS
• Implement prine & online adv schedule Live • Personalized Marketing Plan:
on: Higginsgroup.com, ChristiesRealEstate. • Merchandising
com, Realtor.com—Enhanced Featured • Networking
Property, Truilia.com, Realestatebook. • Staging and Styling
com, Homesandland.com, Zillow.com, • Design Consultation
UniqueHomes.com... & countless others • Event
• Listing Book Featured Home Promotion • ___________________________________
• Public Open House Supported by Print • ___________________________________
Advertisements and Online presence • ___________________________________
• Broker Tour with Luncheon • ___________________________________
• Email Invites to Brokers & Published on CMLS • ___________________________________
and all websites • ___________________________________
• Notify Relocation Companies • ___________________________________
