Page 15 - The Vanderblue Team's Marketing Presentation 2024

Strategic Marketing Plan

Where there’s a NEED... there’s a DIVISION that applies Getting Started
YOUR HOME, OUR MISSION

• Team property walk through
• Pricing strategy with detailed analysis of market competition
• Pre-MLS Matchmaking Strategy allows pricing research,
feedback, and unique exposure.
• Home staging and styling consultation
• Home preparation
• Professional photography and virtual tour/video tour
• Homeowners Homework
• Create personalized property magazine L
E

Live on CT-MLS (Multiple Listing Service)

• Premier online exposure and syndication to hundreds of Real
Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Bring real estate website online DOING THE MOST FOR YOU
• Public open houses
• Broker’s tour with luncheon RKETING HOMES AT THE HIGHEST LEV
• Discussion of participation in special events: Home Tours,
fund-raisers, etc...
• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting
• Social Media Campaigns

Ongoing Marketing

We carefully select the appropriate publications and online
outlets to capture the right buyers and get the best results.
Print publications include: The Real Estate Book, Homes and
Estates Magazine, Oceans Magazine, Cottages and Gardens, A
Luxe Magazine, Private Air & Luxury Home Magazine, The Key, M
specialty and local magazines, local and national newspapers. We
are constantly creating new avenues for our online marketing. PREMIERE MARKETING

203.259 .8 326 | VA N D E R B L U E . C O M 15