Page 14 - Ian O'Malley_MP

Strategic Marketing Plan

Getting Started:

• Exclusive Sneak Preview Division
• Team property walk through
• Home preparation
• Professional photography and virtual tour/video tour
• Pricing strategy with detailed analysis of market competition
• Homeowners Homework
• Home staging and styling consultation

Marketing while on ESP Division:

• Email marketing campaign to extensive database
• Creation of marketing material
• Invitation-only Broker’s tour
• Live on www.EspDivision.com
• Cross marketing
• Pricing strategy and action plan discussion
• Online interactive property brochure

Live on CMLS:

• Premier Online exposure and syndication to hundreds of Real Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Public open houses
• Broker’s tour with luncheon
• ListingBook featured home promotion
• Discussion of participation in special events: Home Tours, fund-raisers, etc...
• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting