Page 16 - Julie Vanderblue Marketing Presentation

Strategic Marketing Plan

Getting Started:

• HSP if applicable...in February of 2019, CMLS rules changed so that agents are no
longer allowed to market properties before they go on MLS. We have found that some

of our clients prefer not to market on MLS so we refer a company called Home Sneak
Preview which we believe offers great value!
• Team property walk through

• Home preparation
• Professional photography and virtual tour/video tour

• Pricing strategy with detailed analysis of market competition
• Homeowners Homework
• Home staging and styling consultation

Home Sneak Preview:

Preferred Referral Network

• Email marketing campaign to extensive database
• Creation of marketing material
• Live on www.HomeSneakPreview.com

• Cross marketing
• Pricing strategy and action plan discussion

Live on CMLS:

• Premier Online exposure and syndication to hundreds of Real Estate websites
• Luxury sign installation
• Print advertising campaign

• Online advertising campaign
• Direct mail campaign

• Email marketing campaign
• Public open houses
• Broker’s tour with luncheon

• ListingBook featured home promotion
• Discussion of participation in special events: Home Tours, fund-raisers, etc...

• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting