Page 7 - Fall22_Winter23_StyleGuide

We Are Influencers
If you have been following the growth of our Marketing and Design Studio the past years, you are probably very familiar with the I.Q. System practices. That is because we have been addressing the market issues head-on with practical, achievable, and, may we say, stylish approaches. This reflects Berkshire Hathaway HomeServices California Realty’s commitment to expanding our agents’ place in the marketplace. Here is what we’ve been doing that translated perfectly into the I.Q. System:
Real Estate Ecosystem
• The launch of AXIS provided our company with the ability to house all our resources under one intranet system. On AXIS, agents can keep track of their clients (CRM), stay in touch with them throughout the year (Drip Campaigns), and provide your clients with resources (Vendor’s List).
• Chat Channels on AXIS allow us to communicate in a diversity of subjects across offices:
• Agent Advice
• Help Needed
• Personal/Off Topics
• Pitches, Wants, and Needs • Vendor Requests
Marketing and Communications
• Company News
• Marketing News
• Luxury Collection Specialists • Training Group
• Messaging - We have been focusing extensively on persuasive language, raising the value of our communications, and influencing clients to act.
• Social Media Planning - The Marketing and Design Studio creates comprehensive monthly social media plans for agents who may find social media daunting.
• Luxury Collection Programs - We offer a comprehensive marketing program designed to promote the lux- ury properties and elevate the agents’ branding within this very niche market.
Business Planning
• Marketing Planning with our Director - Agents can meet with Lilly, our Marketing Director to support their sales plans with marketing plans and strategies. Take advantage of this feature as NO OTHER BROKERAGE offers this benefit!
• Support materials such as Listing Presentations, Lifestyle Planning Guides, Buyer’s Guides, and more!
Personal Branding and Promotions
• Seasonal Style Guide - Provides our agents with seasonal, contemporary designs to expand their exposure in the market.
• Individual Logos - Brand yourself uniquely and stand out from the competition with your designs.
• Branded Email Banners, Business Cards, Clickable Email Signatures. etc.
• We create Farming Flyers, Real Estate Update Newsletters, both in print and for email on AXIS, for
our agents to stay visible of their clients.
7