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Why Messaging Matters!
In 2021, Berkshire Hathaway HomeServices created the I.Q. System & Influencer Network, an exclusive productivity initiative. This initiative focuses on the message our network agents use. It is designed to significantly elevate the value and relevance of network professionals to assist in their evolution to become more relational and influential.
The I.Q. System Addresses Three Major Industry Problems
• The Real Estate Loyalty Gap - 91% of consumers said they would use their agent again. Only 13% do. (NAR)
• Advice Avoidance - Routinely when asked real estate consumers say they first go to their friends, family, neighbors and co-workers before they call a Realtor.
• Transaction Flat-line - The industry basically sells the same number of homes each year (more or less 5M units).
The Solution to These Problems of for You to BE A REAL ESTATE INFLUENCER!
The industry will have you believe that the solution is to hire a coach, hire another coach, outsource your marketing, buy leads, invest in elaborate lead generation schemas, switch technology platforms, get more tech gadgets, pyramid brokerages, discounts. What others can you think of? Have they worked?
We believe the solution to the 3 fundamental problems is for you to become more influential. To be a Real Estate Influencer. You are the solution!
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