Page 5 - April 2017 Newsletter

COMPANY Online Catalogs now HTML5 COMPANY
Contributed by: Hailey Lewis
for Better Mobile Viewing
The Pros at ProMat New P&H All Singing All
The catalogs on our website (this would Dancing Product
P&H sales personnel are in Chicago be on the catalogs page, available from
this week attending ProMat 2017. the Home Page top navigation bar) have Catalog to be launched
There are always a plethora of recently been converted to a combined in Fall 2017
opportunities for a company like Flash/HTML5 format.
P&H, that manufactures a product so You’ll be seeing some information
fundamental that let’s face it--almost What’s that, you say :-) soon in your inbox, along with a
everyone needs some. questionnaire about the new prod-
Adobe Flash is the technology that has uct catalog that we are planning to
Surely more people than need an been in use for years to deliver a rich produce not just for now, but for-
iPhone. multimedia experience to you on the in- ever. Think of it as the EVERGREEN
ternet. Anything animated, video, audio P&H Catalog. If planned well, and
and just cool content has been made executed according to plan, we
available to you through the magic of could literally NEVER have to do
flash technology.
another product catalog for the
rest of our lives!!
Apple elected not to display Flash on its
iPhones from the very beginning of the And our catalog would always be
product’s introduction. Steve Jobs was up to date.
Contributed by: Hailey Lewis concerned that flash technology would
Anyway, back on topic--ProMat Storm Wreaks Havoc on Fences all over the place have been not just slow down the phone’s perfor- Does this sound impossible????
2017--a short introduction. P&H Neighborhood blown down, along with trees, parts of mance, but would potentially compro-
roofs and other structures, one of which
mise security on the device.
ProMat 2017, held April 3-6, 2017 at If you are wondering why the yard gate was the gate that secures our rear yard Well, it isn’t.
Chicago’s McCormick Place, is the is always open, it isn’t our open door and the warehouse at night. Many of the major browsers have Now to the part that needs your
largest expo for manufacturing and policy! The storm that came through dropped their support of flash technolo- help. The thing about a good cata-
supply chain professionals in North last week did a lot of damage in the part The house team of repair experts are gy in favor of a newer standard, HTML5. log is that, like a good anything for
America. of Arlington where the P&H facility is working on getting this thing fixed. In That’s why when you try to flip a flipbook products, it is arranged in an intu-
located. the meantime, we’ve found a new use for publication on your iPhone, it slides it itive way so that a person without
ProMat provides attendees access to the truck. instead of flipping it. Flash makes it flip. much product knowledge would
the latest material handling and lo- be able to find something to buy.
gistics equipment and technologies. Contributed by: Hailey Lewis So, in keeping with our policy of being
Don’t Forget to Mark Your Calendar and RSVP!! on the cutting edge :-) we have re-ren- The goal of any catalog is to get

Over 850 exhibitors from industry, dered the catalogs that are visible as links someone to buy something. Right?
Or why bother?
commerce and government will dis- from our site as Flash/HTML5 publica-
play their supply chain solutions and tions. So we need your help to figure out
innovations on the 350,000 square what is the best way to arrange the
foot show floor. That means that if you are looking at the new product catalog so that novice
catalog on a Flash supported device, like caster users and experienced caster
Exhibitors cover a wide variety of a desktop, you will see the publication as users can both find things easily.
industries that relate to Material a flipping book. And thanks to the new
Handling Equipment and Systems functionality in HTML5, when you look at We don’t want to go through all
including them on an unsupported platform, like this work to end up with a catalog
your iPhone/iPad/etc. you will ALSO see that makes people’s eyes glaze over
• Packaging, Containers and Ship- them as a FLIPPING book!! when they look at the Index.
ping Equiment
Yayyyy. I love this. The other cool feature You all did great with the slogan
• Inventory Management Equipment is that you can now view the pages as suggestions for the P&H EuroShop
and Technology thumbnails by selecting the “thumbnails” booth. None of the slogans were
view and then switch back to full page all ones that we thought of.
• Dock and Warehouse Equipment on your PHONE. (See photo at right)
and Supplies
If you’re looking for gold, look

• Receiving and Distribution Equip- How cool is that? first in your own jewelry box.
You all are right on my dresser.
ment and Technology
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