Page 9 - Medical Products Guide_Ashley Durham_Final_Neat
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01 SELF HEALING 01
Email Marketing
SEO (most searched for: “medical casters”)
o Bi-monthly email blasts to website mailing list and
Sales Support & Assets customer base should at least include an update on this
product line development. Process start date: February
DECEBMER 2022
Training– View on OneDrive 2022.
o Medical PP Video Creation
o Application Training
o Product video creation can be easily outsourced. We
Market Insights– View on OneDrive will have to produce a simple script and provide images,
o Medical cart global revenue including video snippets for the designer. Tente’s Linea
o Application CAGR video is very good. Target Date: April, 2022
o Average cost of carts Landing Page Strategy
Competitor Similar Product Catalogs– View on OneDrive o Multiple landing pages as product production develops. JANUARY 2022
o Tente o New landing page every 6-8 weeks, or alternately, web-
o Colson site popups
o Blickle Call-To-Action
Prospect List– View on OneDrive o The CTA initially should be “Get more info” and let them
o List of 60 different prospects across the globe download literature (catalog, datasheet) for the prod-
ucts. CTA can be displayed on social media ads, Google
P&H Product Cost List (Date?) ads, landing page.
o Cost list Website Marketing
Pitch Assets o Landing page (2 quarter 2022)
nd
o Monthly posts (beginning February 2022)
o Single page flyer
o Sales pitch box ???? Infographic Design
o We need a process or objective and we can do an info-
MARKETING: Advertising (assumption: product images will graphic(s). Timeline based on subject. Early parts of the
be available) process: sooner. To discuss.
o Design 2 teaser ads to run on Google Ads Lead Nurture Strategy
o Teaser posts designed for FB, Twitter and Instagram
o Eblast teaser designed o Develop and disseminate via all sales channels content
that demonstrates the medical line advantages over
competitor’s products
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MEDICAL PRODUCTS
