Page 5 - Promotional Merchandise 2017

BRANDING OPTIONS Direct Digital Printing Laser Engraving BRANDING OPTIONS

Laser engraving is traditionally used to brand metal
substrates and offers a higher perceived value than
Direct digital printing utilises ink jet technology, firing
line colour printing or full colour digital printing.
microscopic droplets of ink on top of one another
Concentrated energy is supplied via a crystal rod in
to create an almost limitless spectrum of colours,
the form of light which removes the surface material
gradients and shades enabling photo realistic
to reveal the base metal.
images to be printed directly to the product surface.

Dye Sublimation
Dye sublimation is the process of heat transferring a
Pad Printing digitally printed transfer paper onto a product via heat
Pad printing uses a silicone pad to transfer the to produce stunning detailed full colour results with
artwork from an etched metal plate. Ink is stored superb adhesion. Because high heat and pressure
within an enclosed cup which is spread finely are used for dye sublimation, only specific products
over the metal plate, the silicone pad is applied and materials can be branded using this process.
to the metal plate picking up the ink deposit and Dye sublimation is also limited to white or very light
transferring the image to the product surface. coloured substrates due to the ink technology.

Digital Decal
Digital decals are full colour printed self adhesive
DTG labels finished off with a flat resin coating to provide
resistance from scratches and weather, meaning
DTG stands for ‘Direct to Garment’ and is the latest your message lasts longer. Digital decals are also far
technology for replicating full colour and intricate more cost effective than domed labels, while offering
images and logos onto clothing. Water based similar qualities. As the decals are digitally printed
inks are inkjet printed directly onto the garment only approximate Pantone matching is achievable.
and produce stunning results which soak into the
fabric making it feel part of the clothing. DTG also
has white ink technology meaning it can print onto
different coloured cotton fabric. Furthermore, DTG
printed garments can be washed over and over
again without fading and have great stretchability. Screen Printing
Screen printing is a highly cost effective method
of printing, using a woven mesh stretched over a
frame with the artwork encapsulated within a light
sensitive film. The exposed image creates a stencil
on the screen allowing ink to pass through only the
image during the printing process.

Digital Transfer
Digital transfers are produced using state of the art
digital technology where photographic full colour
quality images can be reproduced on a specially
formulated film and heat transferred directly onto Resin Domed Labels
the product. Digital transfers offer versatility as it can Resin domed labels are very similar to digital
stick onto a multitude of materials such as clothing decals but offers a three dimensional effect due to
and workwear made from cotton and polyester, its raised resin finish, ultimately leading to a higher
PVC, PU, nylon as well as other materials. It offers perceived value product. Images are digitally printed
extremely high adhesion and is perfect for workwear in full colour onto self adhesive labels and a thick
which must be washed frequently. Only approximate resin coating is applied to the shape of the label
Pantone matching is achievable with digital transfer offering resistance from weather and scratches. As
printing. the domes are digitally printed only approximate
Pantone matching is achievable.

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