Page 5 - Business Build Catalogue June 2024 WP
P. 5

PERSONALISATION TECHNIQUES
       PRINTING                                     ROTARY PRINTING
       PRINTING IS THE MOST POPULAR AND COST EFFECTIVE   A TYPE OF SCREEN PRINTING IN WHICH THE PRODUCT IS
       TECHNIQUE  AND  CAN  TAKE  THE  FORMAT  OF  PAD   ROLLED ALONG THE SCREEN SO THAT THE PRINT COVERS
       PRINTING  ALSO  KNOWN  AS  TAMPO  OR  SCREEN   THE  CIRCUMFERENCE  OF  THE  PRODUCT,  CREATING  A
       PRINTING. PAD OR TAMPO PRINTING INVOLVES THE USE   ‘WRAP AROUND’ PRINT.
       OF A PAD TO APPLY THE INK TO THE PRODUCT. SCREEN
       PRINTING APPLIES THE INK VIA THE USE OF A STENCIL
       PLACED ON A POROUS MATERIAL SCREEN.

       TRANSFER PRINTING                            LITHO PRINTING
       A  PRINTED  IMAGE  IS  APPLIED  TO  THERMAL  PAPER   LITHO  PRINTING  IS  A  METHOD  USED  TO  PRINT  TEXT
       WHICH IS THEN TRANSFERRED TO THE ITEM VIA A HEAT   OR  ARTWORK  ONTO  PAPER.  THE  REQUIRED  IMAGE  IS
       PROCESS. THIS TECHNIQUE IS IDEAL FOR REPRODUCING   ETCHED ONTO A METAL PLATE AND THEN TRANSFERRED
       FOUR COLOUR  PROCESS LOGOS ONTO MATERIAL BASED   TO A RUBBER ROLLER. THE IMAGE IS THEN TAKEN FROM
       PRODUCT.                                     THE ROLLER AND APPLIED TO THE ITEM.



       DIGITAL PRINTING                             DYE SUBLIMATION
       PRODUCED  USING  INK  JET  PRINT  MACHINERY.  THE  4   PRINTING  STARTS  WITH  FILMS  THAT  CONTAIN  DYES;
       COLOURS,  CYAN,  MAGENTA,  YELLOW  AND  BLACK,  ARE   THESE  ARE  PLACED  ON  THE  MATERIAL  AND  HEATED
       USED IN DIFFERENT QUANTITIES TO PRODUCE MILLIONS   UP  BY  THE  PRINT  HEAD.  THIS  CAUSES  THE  PIGMENTS
       OF DIFFERENT COLOURS AND SHADES. IT IS GREAT FOR   TO  LEAVE  THE  FILM  AND  ENTER  INTO  THE  MATERIAL
       PRINTING  PHOTOS,  FOUR  COLOUR  PROCESS  IMAGES   WHERE  IT  COOLS  AND  RE€SOLIDIFIES.  THIS  CREATES  A
       AND MORE DETAILED LOGOS                      GENTLE GRADATION AT THE EDGE OF EACH PIXEL AND
                                                    BECAUSE THE COLOUR INFUSES, IT IS LESS VULNERABLE
                                                    TO FADING AND DISTORTION OVER TIME.
       LABEL/DOMING                                 EMBROIDERY
       SELF€ADHESIVE PRINTED LABEL. FOR DOMING ADD AN   STITCHES  ONE  OR  MULTI€COLOURED  LOGOS  ONTO
       EPOXY DOME COVER MADE OF POLYURETHANE RESIN;   MATERIAL  PRODUCTS  USING  A  NEEDLE  AND  STRANDS
       IT’S  DURABLE,  TOUGH  AND  LONG  LASTING.  THE  LABEL   OF THREAD OR YARN.
       AND  DOMING  PROCESS  IS  OFTEN  USED  TO  ACHIEVE
       FOUR  COLOUR  PROCESS  LOGOS  AND  CAN  BE  MORE
       COST EFFECTIVE THAN OTHER PRINTING METHODS, AS
       IT IS THE SAME COST REGARDLESS OF THE NUMBER OF
       PRINT COLOURS.
       ENGRAVING                                    ROTARY ENGRAVING
       A VERY INTRICATE PROCESS WHICH INVOLVES CARVING   THE  PRINCIPLE  IS  MUCH  THE  SAME  AS  STANDARD
       THE  LOGO  INTO  THE  ITEM,  PRODUCING  A  PERMANENT   ENGRAVING BUT SPECIALIST MACHINERY ENABLES THE
       FORM  OF  BRANDING.  IN  MOST  CASES  ENGRAVING  IS   ITEM  TO  BE  ROLLED  AS  IS  IT  MARKED,  ALLOWING  THE
       PERFORMED  BY  SPECIALIST  COMPUTER  GUIDED  LASER   BRANDING  TO  COVER  THE  CIRCUMFERENCE  OF  THE
       ENGRAVING MACHINERY.                         ITEM.



       IRON STAMPING                                DEBOSSING
       A HEATED METAL DYE IS PRESSED INTO THE SURFACE OF   DEBOSSING  IS  A  TECHNIQUE  THAT  LEAVES  AN
       THE ITEM WHICH LEAVES BEHIND AN IMPRESSION. THE   IMPRESSION  OF  THE  LOGO  ON  AN  ITEM.  A  HEATED,
       IMPRESSION IS THEN FILLED WITH COLOUR.       METAL PLATE IS APPLIED TO THE SURFACE OF THE ITEM
                                                    AND  WHEN  REMOVED  IT  LEAVES  BEHIND  A  RECESSED
                                                    IMPRINT.


       FOIL BLOCKING                                PVC
       SIMILAR  TO  DEBOSSING  AND  USING  THE  SAME   PVC  POLYVINYL  CHLORIDE  IS  A  TYPE  OF  PLASTIC
       MACHINERY,  FOIL  BLOCKING  LEAVES  AN  IMPRINT  IN   WHICH  IS  EASY  TO  MOULD  AND  CAN  BE  PRODUCED
       THE  ITEM,  BUT  THE  DIFFERENCE  IS  THAT  IT  CAN  ADD   IN  MANY  COLOURS.  A  BESPOKE  MOULD  IS  CREATED
       COLOUR  TO  THE  IMPRESSION.  THE  COLOUR  IS  ADDED   INCORPORATING  A  LOGO  IN  VARIOUS  SHAPES  AND
       BY PUTTING A COLOUR FOIL BETWEEN THE DYE AND THE   DESIGNS  AND  IS  THEN  FILLED  WITH  THE  LIQUID  PVC
       PRODUCT.  THE  MOST  POPULAR  COLOURS  TO  USE  ARE   AND LEFT TO SET AND HARDEN. SET UP COSTS ARE LOW,
       SILVER AND GOLD.                             ALLOWING SMALL ORDER RUNS.


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