Page 21 - Sector Alarm Annual Report 2020
P. 21

a challenging but strong 2020, which positions us for continued growth in all our markets.
Financial review 2020
Consolidated financial results
The customer base reached 558,106 customers at the end of 2020, up 3% compared to last year, due to net customer growth of 14,038 for 2020.
New customers added in 2020 were 55,286 and was fairly stable compared to 2019 despite Covid-19.
Sector Alarm have continued to provide an excellent service to the customer portfolio. In 2020 the customer satisfaction and attrition rates remained at an industry leading level. Termi- nations were relatively stable
NOK million
Revenues
Portfolio revenue
EBITDA
Adjusted EBITDA Portfolio EBITDA Adjusted Portfolio EBITDA EBIT
Earnings for the period Capital expenditure
Total customers
Net installs
Attrition rate
Net customer growth
compared to last year despite 7 the increased customer base and
consequently the attrition rate
declined from 6.3% to 6.0% at the
Sector Alarm / Annual Report 2020
    end of 2020.
Revenues for 2020 ended at NOK 2,704 million, up 10% com- pared to 2019 due to increased ARPU and customer base. ARPU increased to NOK 389, up 8% y-o-y. In constant currency, revenues were up 4% and ARPU was up 2% compared to 2019. The underlying ARPU increase is somewhat higher, but are partly offset by a temporarily drop in service revenues due to fewer service visits and upgrades, especially during the first lock- down period from mid March to end of May 2020.
2020
Countries
2019 % Change
2 449 10 % 2 320 11 % 501 122 % 1 055 11 % 759 89% 1 313 14 % 169 335 % 318 -67% 107 -35 %
544 068 3% 55 451 0% 6,3 % -3,5 % 14 491 -3%
  2 704
 2 570
 1 114
 1 167
 1 437
 1 490
 735
 107
 70
  558 106
 55 286
 6,0 %
 14 038
  389
 225
 12 065
                                                ARPU 360 EPC 204 CPA 10 474
8% 11 % 15 %
         *) Proforma figures due to sale of Avarn to Nokas in April 2019.





















































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