Page 4 - Luster 60th News Bulletin
Luster Products Relaxers create uproar within the black community In the early 1950s Freddie J. Luster Sr. was barber on Chicago’s Southside. Realizing that relaxers were creating an uproar within the Black communi- ty, he started to provide relaxer services to his clients. As his relaxer clientele base continued to grow, he thought it wise to produce his own brand- ed relaxers. He began to mix di erent formulas in his basement. Through trial and error, he created ‘Luster’s Style Creme’ Relaxer, and from this Luster Products, Inc. was born. Mr. Luster had a passion to care for the beautiful variation of textured Black hair, which led him to create product lines that address all hair needs. History in the Making 1957 Luster Products, Inc. opened its doors in 1957 and introduced numerous brands: 1967 1978 Pink 1967 Everyone has Pink lotion at home, it’s one of the most loved brands within African American households. It’s a staple of everyday life when it comes to strengthening and moisturizing hair. 1982 Since 1979 SCurl has been making waves for well-groomed men, all over the world. We’ve always been a game changer, and in 2016 we expanded into grooming beards and facial hair. Designer Touch 1982 Designer Touch was launched for Professional use in Salons. These superior salon formula- tions are for Stylists who are passionate about creating cutting edge looks. Smooth Touch 1992 Smooth Touch was designed for style connoisseurs, changing it up often for star power. Smooth Touch is the best new growth relaxer, developed with our Triplex 1992 2000 Shortlooks 2000 Who said wearing short hair isn’t sexy? Not Luster, we know that short styles can turn heads. ShortLooks provides high-quality products for styling and maintaining beautiful short styles – Natural or Relaxed. YOU Be-Natural 2013 Luster knew you then, and knows you now! Over the years we have kept up with the trends, and are now o ering YOU Be-Natural. This line is formulated with a potent blend of essential oils and moisturizing conditioners that strengthen and protect each hair strand. For every step of the natural hair journey, whether you are transitioning, naturally curly or natural and straight we have got the curly product for you. 2013 2017 Pink Kids 2016 Luster’s got parents too! For parents seeking products infused with natural ingredients, Pink Kids has the products for your naturally curly child. We want to make sure that the time spent bonding over hair care is fun and painless. And that your child’s hair is healthy and strong. ® 1979 SCurl 1979 PCJ 1978 Little girls want to look good; just like Mom. PCJ was created for all hair types, and it is great for Y EA R S 1957-2017 those seeking the trendiest healthy styles. These products were originally designed for professional salons. Today, this line lets girls achieve fashion forward styles while guaranteeing that her hair remains in its healthiest condition. It lets her aunt her style while keeping healthy hair and continuous growth leaving Mom and Daughter delighted. Conditioner System for high shine.